PublicRelations
PublicRelations
(Four years,Undergraduate, Bachelor of Management)
Objectives
Thisprogram cultivates complex public relations application-oriented talents withdeep humanistic background, solid professional knowledge, broad internationalperspective, innovative spirit and practical ability, who are able to engage ininformation communication, relationship coordination and image management ofvarious organizations; with strong logical thinking, planning ability, certaincoordination, organization and management ability, good communication andsocial skills.
CoreCourses
Management,Principles of Political Science, Public Ethics, Public Relations,Communication, Marketing, Public Relations Language and Writing (Chinese), PublicRelations Practice and Cases, Crisis Management.
StudyPlan